When business leaders develop a legal strategy, why are many now prioritizing protecting brand and reputation rather than success in court or a negotiated settlement? And why are they still not making proper use of communication professionals?
New revelations brutally expose how a company ignored long-standing warning signs in pursuit of profit, leading to a costly financial and reputational crisis.
When a reputational crisis strikes it’s very human to look for a quick fix. But the problems now facing Qantas are a vivid lesson for companies everywhere.
How the Russia boycott has upended corporate issue activism
By Tony Jaques Ph.D., Director of Issue Outcomes Pty. Ltd. and author of Crisis Counsel: Navigating Legal and Communication Conflict
The lightning pace of businesses boycotting Russia over the invasion of Ukraine means corporate activism on social and political issues will never be the same.
Official sanctions in…